This campaign was created for a fictional streaming service that offers streaming music, movies, and TV. I built the creative off the idea that this service lets you “block out the world” around you and focus on the stories in video and audio. I created a Times Square takeover where all the ads would be blocked out with black screens and Mera ads dispersed in between. It features a QR code that lets the user access a filter that removes people from the picture being taken.